Creation of Signature Events, Special Event Planning and Management Services


As the Town of Morrison Planning Consultants, MDS is responsible for implementing all long-range planning efforts. After adoption of the Morrison Downtown Revitalization plan, MDS provided event planning and management services for the Morrison Alley Fest, an annual event now in its fifth year. The event is an all day celebration of local art, food and music hosted in Morrison’s alley with the goal of activating underutilized spaces in the downtown and promoting Morrison’s businesses during their slowest time of the year – Springtime.

MDS created a process to recruit, manage and build capacity for volunteers and partnerships – over 50 volunteers have worked on this annual event since its inception and over 6,000 people have attended. We also spearheaded fundraising efforts, budgeting, advertising, festival layout, event monitoring and event set up and tear down. The Town of Morrison has indicated a rise in sales tax revenue and was awarded Best Promotional Event at the 2014 Governor’s Awards.

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